Follow us on Instagram @lucyrose.ltd
But first…fast fashion:
Over the past couple of decades, our fashion habits have been fuelled by the catwalk at high street prices. This has been driven by high street brands manufacturing clothes at lightning speed to keep up with the trends. The downside to this however, is that trends are just that – trends. They don’t last long and before you know it, your whole wardrobe isn’t ‘cool’ anymore.
This leads to consumers discarding their clothes almost as quickly as they bought them, and unfortunately this ends up in landfill, or is incinerated.
What are the Environmental Impacts associated with Fast Fashion:
But where does that leave the environment? Not in a very good place it seems. Over the last 20 years the increased speed of clothing and footwear production has seen a huge impact on our planet and according to Codo Girl, over 1.2 billion tons of CO2 is being emitted each year.
In order to make these clothes quickly, the use of man-made fibres such as polyester and nylon has increased. According to the Textile Exchange, polyester production accounted for over 50% of all fibre production in 2018 . Since this material is man-made, it cannot biodegrade. Over 73% of all disposals are dumped in landfill and can sit there for up to 200 years.
So what can we do to help slow fashion?
There has been a dialogue around ‘slow fashion’ for a few years now which puts emphasis on the quality of product over price point. Bigger fast fashion brands are starting to get some bad press around their sustainability efforts and the damage they are causing not only to the planet but also to their workers. All for profits.
This is not right. We all live on this planet and we all deserve an eco-system which works with us, not one we are at war with for the sake of a higher dividend at the end of the year. Of course, business exists to make money but those profits should go directly back into reaching a sustainable supply chain which in turn will make the product more desirable.
Lucy Rose and Slow Fashion:
Here at Lucy Rose, we put huge emphasis on the quality of materials used and longevity of the shoes. These are not to be worn once and tossed out to landfill. These are to be cherished, loved and respected. Just as those who make them should be too.
Until next time,
Em x