The story goes, Bill Gates showed his business plans to 1,200 people, 900 said no, 300 showed some interest and 11 made him a billionaire. That’s not even 1%. Can you imagine if he gave up after the first 100 no’s or even the first 500 no’s? That’s quite a battering – 900 people saying they don’t believe in the business you’re building and it is testament to most entrepreneurs that deal with this on a nearly daily basis.