As you all know I am a highly motivated individual with a desire to bring my product to market. So what happens when it isn’t quite going as you thought. Don’t get me wrong, I am still extremely excited about what the future holds for Lucy Rose Ltd but I feel as though I am not in the driving seat as much as I would like. A plan is still very much in place, but my patience is being tested.

There are two sides to every business; the product and the brand. Front of house and back of house. They are both as important as each other, but unfortunately, I cannot begin my road to commercialisation without a product. My product requires some serious engineering thought and application but annoyingly, I am not an engineer. This does leave me vulnerable to feeling like I am not making progress. To combat this, I am putting a lot of time and energy into understanding my brand vision and where I want this company to be in the future.

The engineering at the moment is coming from my Dad – an ex Formula 1 design engineer (so I kind of believe what he is telling me!) and his trusty drawing board. This however is the longer way of designing something in this day and age. If bits are needed to scale up or down it is a case of re-drawing the WHOLE THING. I regularly go up to his office to ask how it is coming along and his engineering brain is telling me all the problems that still need to be solved. My brain however sees how far we have come and how close we are to getting the ball properly rolling.

It’s tough. Not being in the place you thought you would and being constantly frustrated at things that are not in your control, but I genuinely believe that when the going gets tough, the tough get going. I cannot wait for what the near future holds because I know we are close to an engineering break through and a second prototype that could see the true beginning of Lucy Rose Ltd.

I have to keep reminding myself that we are not trying something easy here. One of my dad’s former colleagues said about the idea “this is harder than designing a Formula 1 car” because we are in unchartered grounds. What we are trying has never been fully achieved and that gives me a source of great excitement. So although my days recently have been more “oh God how long is this going to take”, I am realising that time is necessary to create. And create we will.

Thank you for your support.

Em x